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The meteoric rise of tourism in Kenya in 2023: Safari Fever

Kenya instantly conjures up images of vast plains in the savannah. A dream destination for wildlife enthusiasts, it is the kingdom of animals, and also abounds in national parks, including mythical nature reserves.

It is the leading destination in the SafariWhether on an individual tour or with a guide, lucky visitors can discover its incredible wildlife, the impressive diversity of birds it shelters and its grandiose and contrasting natural scenery of savannah, bush, immense plateaux, beaches, lakes, forests and mountains... As well as its landscapes Kenya, nicknamed the "cradle of mankind", boasts a wealth of breathtaking scenery. wealth cultural.

Not surprisingly, it will stand out in 2023 with an increase of almost 32% international tourists. As a result, it joins the very select circle of powers tourist on the continent.

The main visitors are the United States, Uganda, Tanzania, the United Kingdom and India, mainly for the following reasons stays tourist (45%). The tourism industry represents approximately 10% of Kenyan GDP. By the end of 2023, tourism-related revenues will exceed pre-Covid-19 pandemic levels.

Since the beginning of 2024, the online visa application system has been simplified. Moving from an e-Visa to an eTA (Electronic Travel Authorization), Kenya is making it easier for travellers to obtain and enter the country.

There's a good chance we'll be hearing more about this wonderful destination in 2024!